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What is the best way for market research specialists to understand public opinions about prducts, companies an


A) do you think if yahoo answers could offer researchers a good opportunity to survey people and ask questions , without major interference through curbside interuptions, email, telephone calss and popnups? Do you think this would work well?

I think it's a viable idea, but the problem would be the overload of crackpots, smart-*** answers, vulgar responses, and inane replies (just as you see now with Yahoo!Answers). If there was a way to filter out all that garbage so that researchers could focus strictly on legitimate answers and accurate surveys, it might work! -RKO-

With no way to really screen who you are talking to, aside from just the entertainment value- which is real, I don't think any marketing research people would use Yahoo! Answers (or I would hope not).

Other methods cost more (online surveys) but you have some feel for who you're talking to. It is also not very interactive so not sure how it would really work- you usualy don't have just one question and you usually DO have follow ups.

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