Need a helping hand for explaning this.?

Dear you all,
I have my English homework to be translated to Thai, but I don't understand the last paragraph of the article. Could someone help me simplify it, please? Below my problem is starting from "At the metalevel" through the end. Thanks in advance.
INDIVIDUALISM OR COMMUNITARIANISM?
Microsoft Windows and its associated office products software offer the benefits of a group approach. Documents can be shared and exchanged because they adhere to common file formats. Yet, individuals can tailor the configuration of their system to satisfy individual preferences, such as the screen zoom-level to meet their individual eyesight capabilities.
At the metalevel, we see how Richard Branson has successfully reconciled the personalities of David and Goliath in the branding of Virgin. He successfully creates public sympathy in favor of the wronged individual confronting the collective assailant (the establishment).

I understand what it means. Well apparently, Microsoft Windows allows its users to customize its products. This Richard Branson, must be the person who invented the capability to customize a computer. As in he is the one who made it possible. David and Goliath is a story where David, a regular person, was able to defeat a monster, the Goliath... even though the odds looked bad in his favor. A virgin is someone or something that has not been tampered with yet, in this case, the computer works in its default stage. As in where the computer would work the way it would regularly work if nobody fussed with it. Together, this Richard went through so much work to make it possible for people to customize a computer, he defeated the Goliath situation. The last sentence basically says that he felt bad for people and that is why he decided to do what he did. He felt sympathy.

Thank you. But as I've known, Richard Branson is the owner of Virgin Group of companies. Report It