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Is it worth changing real estate agent? |
I've had my home on the market for almost 9 months with about 6 people looking at it. My agent says their office wants its agents to focus mainly on advertising on the net and not in print. I want both. I mean what do we pay these agents for... limited advertising? My question is... should I change? I have another 3 months left on the contract and I'm sure he would agree to release me if I wasn't happy with their services. I'm just not sure if another agent can do better, even if they did advertise in the paper and net. Condition - Price - Location are primarily the reasons a house does or does not sell. While maximum exposure is key, feedback from those who have seen your home is important information. What was the feedback from the six units of traffic you did get? If none, has there been a Broker Open House to get their feedback? Feedback helps to gauge the direction of your efforts should any improvements be needed to make a property saleable. whats the point of asking if you already have your mind made up. Its sometimes good to listen to other points. Report It The company has probably been in the market long enough and has developed a lot of experience. Advertising by print is generally ineffective, just like open houses. When they advertise by the net, it is also by the means of the MLS. Through the MLS potential buyers are brought in by agents. These are quality buyers because they are serious in hiring an agent, and are already pre qualified. Advertising in prints is a generic and broad way of advertising. Most of the people who see these ads are generally not interested in buying at all. It is more cost effective to market through the MLS and net. Trust me, serious buyers have agents, and if your house is on the MLS then all of them will see your listing. Maybe you should consider your price and house presentation. I know its fustrating, but you have to consider all of the factors in this situation. The fact of the matter is this isnt a good market to get top dollar. If you are not happy then change. A real estate's job is to sell as many properties as possible. So they try to list as many properties to make sure that they can have the most opportunities for sale. If you feel like your agent isn't doing a good job then you should go somewhere else, especially if you feel that they are not marketing your property correctly. That is a real estate agents job and the only way in this market that your house will sell. 85% of buyers come from the internet. As a seller it is nice to see your home in all the books and papers but realistically a buyer never buys the home he/she calls about in the ad. Agents that advertise in all the papers do so to get more leads and to have a presence in the community. If you hired a reduced service or reduced commission real estate company they may not spend money on paper ads. The market in general is very slow. Has your agent had any suggestions for you? For instance, lower the price (sorry), hold an open house once a month, or merchandising the property? It could very well be that the right buyer just hasn't seen your property. I would stay with the current agent until the end of your listing contract then decide on whether to go with another firm. Good luck. Research has determined that most people who are looking for a home are using the Internet. You've not paid your Realtor any money, so s/he is using their own money for advertising. Print advertising makes the Seller feel better (as do Open Houses) but no longer capture the attention of most people qualified to purchase. Ask your agent how he gets paid. If he says by commission, then ask "whose commission?" If he seems confused, spell it out for him: |
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