Why is there so much hype about new tag teams coming in the business?

they had commercials all the time about the highlanders and cryme tyme but yet neither tag team has got a push or got gold. Your rarely even see them anymore. I was looking forward to watching both teams compete and see there wrestling ability. they arent half bad wrestlers but they are never used. Why all the Hype if they are just going to be a waste of roster space.

Because they want WWE fans to be excited about them.

The bottom line is that the Highlanders are too green and Cryme Time has a terrible gimmick but some decent talent.

Tag Team wrestling in WWE is dying.

It is easy to become a tag team wrestler as compare to be a single one on one wrestler. Thats what I think.

The reason for this is because the WWE creative team focuses on tag teams that have been around for awhile.In my opinion tag teams today are not as exciting as ones during the Attitude Era with the Dudleys,Edge and Christian,Hardy Boyz.

Just to add the Highlanders got a push when they first came to wwe if u remember they dominated Robert and Matt Striker then they lost to Cade & Murdoch a couple of weeks later. They then got a push for world tag team titles which were held by Sprit Squad. They had a couple of matches on raw against them. Then a week b4 unforgiven 06 they team with Rowdy Roddy Piper in a six man tag against the Sprit Squad. They lost to them at unforgiven 06 and from then to now they have had 8 matches.
All up The Highlanders have won 8 and lost 8

As for Cryme Tyme i fought they would drafted to Smackldown for a bit of a push but they werent.
They won a tag title oppunity at New Years Revolution 07 but have yet had push where they could use that.

I think that Vince has finally realized that the tag teams can provide a lot of variety to programming which has started to become stale. If you put a couple of new tag teams together, with a gimmick, and they can wrestle it can take the pressure off of the headliners performing every week.

Besides, with the heavy WWE travel schedule it is necessary to have some teams which do not get much TV time to fill out the cards at the smaller non-TV events. The stars get beat up and injured enough...