Creating a Division within a Company?

When you have a small business that provides consulting services, and you want to creative a division - more specialized section of the company that targets a niche market, should one register the name (DBA) or trademark the name? Or what does one recommend to protect the division within the company while allowing to advertise and promote in the community as a part of the company but strong division with it's own identity.

Thanks in advance.

So you are not creating a new division, you are creating a subsidiary or a sister company under the main company. Am I right?. If so, you need to legalize everything for the new company including tax files, registration and trade marks.

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