Action Program (marketing)??? Help!!!?

I'm a business major, and taking this class online. I'm pretty much done with this assignment, it's basically a business case study. The business has a restaurant/bar, and is incorporating a hotel and convention center. Anyway, I'm to the part of the assignment where I must make an Action Program. I understand this is to show how I plan to carry out all of my marketing strategies I listed in my promotion plan. I've never done this, and it took me forever to figure as much out as I've already told you.

Now to add insult to ignorance, I've been told these are usually done through some sort of chart or graph. However, I can't find an example of one anywhere on the internet, to get any inspiration from. Is is possible that these go by another name as well? I haven't been able to find much info on "Action Programs". Anyone with any knowledge of this please point me in the right direction. Thanks.

I believe your professor is asking for a marketing plan, and is just calling it "Action Program" to communicate the gist of the idea is to detail HOW you're going to carry out your marketing strategies.

This site calls theirs an Action Plan: http://www.businessknowhow.com/marketing...

Here's a URL to a sample marketing plan with graphs: http://www.morebusiness.com/templates_wo...

I hope that helps, good luck!

Tags

　　Meeting Room 　　Meeting Space 　　Conference Room 　　Offices to Lease 　　Rent Offices 　　Business Centers 　　Service Offices 　　Branch Offices 　　Temporary Offices 　　Shared Offices 　　Commercial Space 　　Office Space

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