What is the market of software education business?

why NIIT and APTECH now days not giving any advts to newspapers for computer courses? Previously everyday they used to give big advt.Is there market down now? Can any1 answer me? What is the market of software education & Training center?

It is the ever hot business.

You will always have demand for education related business.

They are not giving advt because of the off-peak period. Now it either vacation time or exam time for students. So, they will definitely not join any courses. So, they have also stopped giving advt. Let June - July come and you will know!

The earlier was good. Timing is very important for advertising. If you advertise umbrellas in winter it will not give you much returns.
Also, another point is diluted returns on advertising. Earlier there were only few training institutes and those were new. So money spent on advertising was used for two purposes: branding and promotion.

They are earning a lot. No need for adv now. You may open your software education business but in a very sincere and earnest way. Half-hearted business will flop.

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