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How can I increase my business? |
I do pressure washing services here in the gulf coast area and was wondering how I could increase my business, find more work, get more job calls, etc. 1) Word of mouth a reputation are the best ways to increase business so make sure customers are always satisfied with the job you do. There are a number of good ideas in all the earlier answers. Try and use social networking. It is free, and you can reach out and form a comunity that can stay conected with you. This may be an outside the box thing for construction type jobs, but I think it may worlk. Use blogs or even yahoo answers to let people know damaging molds are on the gulf coast and use them to talk about yourself, you business and exeriances. This will not have long term results, but can build up fast over time. This works well for online retail, but it would be interesting to see if you can get it to work for local service type biz. Have you thought about gift cards? I place preloaded cards at various business around town (with their permission of course). I've loaded the cards with $5 and my average ticket size is about $25. Basically give a small discount to get traffic through the doors. Once you have them hopefully you'll be able to get repeat biz. Intially determining price is important. compare your prices with the other people running the same business. I think you are new to this business. so reduce your price to 2% compare to other business men. so provide offers weekly eg:( for washing 5 pairs of clothes 1 pair is free). Introduce such offers. print brochures on your offers to near by people. I think it would give gud response. do a little demographic research on the kind of people that already buy your service and find out there location then advertise there (ex. older people make up most of your customer income so find where most of the older people live and put up fliers and so on in that area) you could also get real estate company's to refer you to people buying houses, that's what my uncle does for carpet cleaning and it seems to work ok, its not like he's pulling in tons of jobs just from that but it is a good thing to have during the "dry season" You could make lots of flyers in big bright letters to attract attention. You could also go door to door and try to drum up some business. When You're in an everyday conversation, you could just casually mention your business. You could also put up a sign in your yard. Ask your family to help you grow your business. Good Luck! go door knocking or leave flyer's at the door. |
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