How to make a market analysis without spending money?

There are around thousand of companies that make market analysis and forecasting. Most of them they provide a really low service and some of them a real good one but for a prohibitive price.
As we are first of all consumer and users, sharing all of our opinions would gives us a direct answer to our FAQ.
Well, how it would be possible for you to put in place a service to make Market analysis?
Which tools would be needed?

There are plenty of free websites where people post reviews of products they consumer - cars, movies, restaurants, etc.
The problem with them is that business owners can post their own reviews there, from multiple accounts, creating an biased view.

Another problem is that people posting on websites are not representative of general public - it's either nerds who like websites, or people who hated the product a lot, or loved it a lot.

Finally, there are too many of these websites.

To keep things comprehensive and objective, you have to hire highly trained people. Moreover, you have to pay them a lot to make sure they are not interested in bribes from businesses. This makes quality market analysis expensive, so nobody shares if for free.

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